serious blush
appeal.

doesn't belong in
nana's fruitbowl.

delightfully
different.

take one home
to your mum.

Headshot of man’s face hidden behind a black box and text that says “Rico, finally a pear with personality.” The man is holding a pear in his hand.

SCROLL BABY
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Unexpected, yet refined, you will love Rico. A delightfully different new generation pear – he delivers on both looks and flavour.

A juicy green pear with pink blush and a pink sticker that says Rico, finally a pear with personality.

Meet Rico.

A cross between Corella and Doyenné du Comice, Rico has a fine texture, deep green colour and attractive blush and sweet juicy flavour.

Finally, a pear with personality

Matt Lenne the pear grower with blue shirt on a pink background Matt Lenne the pear grower in Australian pear orchard Lenne’s Orchard standing over a box of pears with trees behind.

Matt is an aircraft pilot and yoga guru who grows pears in his spare time.

Cam Carter the pear grower with beige shirt on a blue background Cam Carter the pear grower in Australian pear orchard Seeka standing over a box of pears with trees behind.

Cam is an avid downhill skier who enjoys long walks through orchards with kangaroos at sunset.

Meet our growers.
a pair with personality.

Our Australian growers produce the world’s best pears year after year thanks to a combination of passion and technical expertise.

Technology gets much of the attention for how it is revolutionising orchard management, but every stage of the growing process is an important opportunity to improve fruit quality, from pre-planting through to harvest management.

Bright pink box with the text “rico has only a limited number of growers – like me – who are selected to grow the product. This ensures we keep the cowboys out, maintains tight quality control, a better eating experience and a circular photo of Matt Lenne

"Rico has only a limited number of growers – like me – who are selected to grow the product.

This ensures we keep the cowboys out, maintains tight quality control, a better eating experience"

Matt Lenne – Lenne’s Orchard

Pale pink box with the text with rico, we have a sweet product with great texture which consumers want to eat, and a clever brand consumers can have a laugh with.
 the marketing gurus describe it as a seriously good pear that doesn’t take itself too seriously – i like that. More importantly, my team loves it and we love and a circular photo of Cam Carter

"With Rico, we have a sweet product with great texture which consumers want to eat, and a clever brand consumers can have a laugh with.

The marketing gurus describe it as a seriously good pear that doesn't take itself too seriously - I like that. More importantly, my team loves it and we love growing it."

Cam Carter – Seeka

why rico?

Black and white photo of an elderly woman wearing dark glasses. The woman is sitting at the dinner table with a checked table cloth and a knife.

"people think pears
are old fashioned
and boring."

people had
fallen out of
love with pears

"pears are the
quietest fruit in
the supermarket."

so,
we created
rico

Grey box with a man’s hand holding a pear on the right hand side. The man’s face is cropping off the side of the box, showing only his eye and part of his hair.

a delightfully
different
pear

with
serious blush
appeal

A juicy green pear with pink blush and a pink sticker that says Rico, finally a pear with personality next to a black/pink box with white text “A delightfully different pear”/“with serious blush appeal”

RICO
IS NOT WHAT
YOU’D EXPECT
FROM A PEAR

We’ve developed a brand full of
personality, worthy of a pear like Rico™,
with eye-catching packaging and
marketing material designed to get
attention and build awareness.

Desktop computer with Rico the pear facebook page. iPhone with Instagram story showing green and blush pear on a patterned background with the text “Rico Full of pearsonality” Colourful patterned box with headshot and text “Rico, finally a pear with personality.” “doesn’t belong in Nanna’s fruit bowl” “ricothepear.com” “delightfully different” and “Serious blush appeal”. Brochure pages with the text “Meet Rico” “Meet our growers” and photos of the pear and growers with a pattern in the background. Next to the growers text that says “A pair with personality” Brochure cover with man’s face covered with a black box and text that says “Rico, finally a pear with personality.” The man is holding a pear in his hand.